Our Audience
Bus and rail passengers, people passing by, and countless cars driving past. You can be certain that our screens will reach your desired audience.
Passengers
Buses are the most widely used public transport medium in the UK, our screens are seen by passengers of all ages (Source: DfT)
What does the JMW Media audience look like?
Household Income
27% £21,001 to £34,000
27% over £34,001
Vehicle Access
78% of passengers have access to a vehicle with only 22% having no access to a vehicle
Gender
49% Male
51% Female
Social Grade
55% ABC1
Audience Habits
43% of bus journeys are for shopping
33% of bus journeys are for commuting
Disabled Users
24% of bus users have a disability
Source: DfT
Buses
Over 120,000 buses visit our screen networks every week (Source: ECC and ERYC)
Visibility
61% of consumers say they have seen a bus advert in the last 7 days (Source: TGI)
Dwell Time
Passengers typically wait at bus stops between 5 and 15 minutes each time they visit, meaning they can see each ad in our loop up to 3 times every time they visit one of our locations
Journey
Nearly 40% of bus passengers take multiple buses each time they travel, our screens enable you to reach them throughout their journey and ensure constant engagement
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