Client Success Stories
Farleigh Hospice
Key Points:
Client Since: 2019
Campaign Growth: Expanded from under 15 to 60+ screens
Fundraising Success: One short campaign generated £26,000 in donations
Overview:
Farleigh Hospice, a respected charity providing essential care and support to those with life-limiting illnesses, has been leveraging the power of outdoor advertising with JMW Media since 2019. What began as a targeted campaign on 15 screens has grown into a substantial presence on 60 sites, significantly enhancing the charity's reach and impact.
The Challenge:
Like many charities, Farleigh Hospice needed to boost awareness and increase donations to sustain and expand their vital services. They sought a cost-effective and impactful way to engage with the local community and attract new donors.
The Solution:
JMW Media crafted a bespoke outdoor advertising strategy that allowed Farleigh Hospice to effectively communicate their message to a wider audience. Starting with a 15-screen campaign, the hospice quickly saw the value of this approach. Encouraged by the early success, they expanded their advertising efforts to 60 screens, strategically positioned to maximise visibility and engagement.
The Result:
The impact was immediate and measurable. In one short campaign, Farleigh Hospice raised £26,000 in donations, a testament to the power of well-placed outdoor advertising. This significant boost in funds enabled the hospice to continue delivering their essential services to the community.
Why It Matters for Charities:
Farleigh Hospice’s success story demonstrates the unique advantages of outdoor advertising for charitable organisations. By increasing visibility in high-traffic areas, charities can engage with a broader audience, inspire action, and significantly increase donations. For charities looking to amplify their message and drive tangible results, partnering with JMW Media offers a proven pathway to success.
Conclusion:
Farleigh Hospice’s ongoing partnership with JMW Media illustrates the transformative potential of outdoor advertising for charities. Their ability to scale from 15 to 60 screens and generate substantial donations underscores the effectiveness of this approach. For any charity aiming to enhance their fundraising efforts and community impact, outdoor advertising with JMW Media is a powerful tool worth considering.
Colchester United - "Game For Ukraine"
Key Points:
Campaign Duration: 4 weeks
Attendance Increase: Nearly tripled game attendance
Fundraising Success: Raised £65,000 attributed largely to the campaign
Long-Term Partnership: Booked multiple 1-year campaigns
Overview:
Colchester United, a prominent football club, utilised JMW Media’s outdoor screens to promote their “Game For Ukraine,” a special event aimed at raising funds and awareness for Ukraine. The campaign was designed to maximise attendance and drive community engagement for this important cause.
The Challenge:
Colchester United wanted to significantly boost attendance for the “Game For Ukraine” and ensure the event resonated with the local community. They needed a dynamic advertising solution that could rapidly increase visibility and attract attention within a short timeframe.
The Solution:
JMW Media developed a targeted outdoor advertising campaign that ran across key locations over a 4-week period. The screens showcased vibrant, engaging content designed to capture the interest of both football fans and the broader community. By strategically placing these screens in high-traffic areas, the campaign reached a wide audience, generating excitement and anticipation for the event.
The Result:
The results were outstanding. Colchester United saw their game attendance nearly triple, a clear indication of the campaign’s effectiveness in driving community engagement. Additionally, the club raised £65,000, a significant portion of which they attributed directly to the increased visibility provided by the screens. Colchester United also booked multiple 1-year advertising campaigns with JMW Media, recognising the value of ongoing outdoor advertising in sustaining their promotional efforts.
Why It Matters for Event Businesses and Sports Venues:
This case study highlights the powerful impact outdoor advertising can have on event promotion and attendance. Whether it’s a one-time event or an ongoing series, outdoor screens provide an unparalleled opportunity to capture the attention of potential attendees, boost ticket sales, and drive community involvement. For event businesses and sports venues looking to elevate their promotional efforts, JMW Media’s outdoor advertising solutions offer a proven and effective approach.
Conclusion:
Colchester United’s experience with JMW Media underscores the potential for outdoor advertising to transform event outcomes. The dramatic increase in game attendance and substantial fundraising success demonstrate how well-placed advertising can make a significant difference. Event businesses and sports venues can greatly benefit from the visibility and engagement that JMW Media’s screens provide, making it a key component in any successful promotional strategy.
Popeye’s - Chelmsford Store Launch
Key Points:
Campaign Focus: New store launch in Chelmsford
Impact: Exceedingly busy launch day with high customer turnout
Overview:
Popeye’s, a globally recognised fast-food chain, chose JMW Media’s outdoor screens to promote the grand opening of their newest store in Chelmsford. The goal was to ensure a high turnout on launch day, creating buzz and establishing a strong customer base from day one.
The Challenge:
Launching a new store in a competitive market requires more than just great food; it demands effective promotion that can draw in large crowds and generate excitement. Popeye’s needed a powerful and visible advertising solution to ensure their Chelmsford launch day was a success.
The Solution:
JMW Media designed a targeted outdoor advertising campaign tailored to Popeye’s launch objectives. By placing eye-catching adverts on strategically located screens around Chelmsford, the campaign effectively reached local residents and potential customers in the lead-up to the opening. The adverts highlighted the excitement and exclusivity of the launch, creating anticipation and a sense of urgency.
The Result:
The impact of the campaign was immediate and significant. Popeye’s Chelmsford store experienced an exceedingly busy launch day, with high foot traffic and strong sales, far exceeding initial expectations. The success of the launch set the stage for sustained customer interest and established the new location as a go-to spot for locals.
Why It Matters for Restaurants:
For restaurants, especially those launching new locations or promoting special events, outdoor advertising provides an unmatched opportunity to connect with the local community. The visibility offered by strategically placed screens can create buzz, drive foot traffic, and ensure a successful launch. JMW Media’s solutions are particularly effective for restaurants looking to make a strong impact and attract a large customer base quickly.
Conclusion:
Popeye’s success with their Chelmsford store launch demonstrates the power of outdoor advertising in driving restaurant openings and promotions. The high turnout and busy launch day highlight how effective JMW Media’s screens can be in attracting attention and generating excitement. For restaurants aiming to create a buzz around their brand and ensure a successful launch, JMW Media’s outdoor advertising is a proven and powerful tool.
Autocabs Taxis - Keele University Campaign
Key Points:
Campaign Location: Keele University D6 screens
Immediate Impact: Notable increase in student customers
Target Audience Success: Effective engagement with the student demographic
Overview:
Autocabs Taxis, a leading taxi service provider, sought to expand their reach within the student community at Keele University. To achieve this, they partnered with JMW Media to utilise strategically placed outdoor screens on the university campus, aiming to boost their visibility and attract more student passengers.
The Challenge:
Autocabs Taxis wanted to tap into the student market at Keele University, a key demographic with a high demand for reliable and affordable transportation. The challenge was to effectively communicate their services to this specific audience and encourage them to choose Autocabs for their transportation needs.
The Solution:
JMW Media implemented a focused outdoor advertising campaign using D6 screens located on the Keele University campus. These digital screens, placed in high-traffic areas, displayed compelling and student-friendly adverts that highlighted Autocabs’ services, availability, and special offers tailored to the student community.
The Result:
The campaign yielded immediate results. Autocabs Taxis saw a significant and noticeable uplift in student customers shortly after the advertising began. The increased visibility provided by the Keele University screens proved highly effective in reaching the target audience, driving more students to choose Autocabs for their transportation needs.
Why It Matters for Taxi Firms:
This case study illustrates the power of targeted outdoor advertising in reaching specific customer segments, such as students. For taxi firms, visibility in key locations like university campuses can directly translate into increased ridership and revenue. JMW Media’s outdoor advertising solutions offer a direct line to potential customers, making it an invaluable tool for taxi companies looking to grow their customer base.
Conclusion:
Autocabs Taxis’ success at Keele University showcases the effectiveness of outdoor advertising in boosting visibility and driving customer growth for taxi firms. The immediate increase in student usage underscores the value of well-placed adverts in high-traffic areas. For taxi companies aiming to connect with key demographics and enhance their presence, partnering with JMW Media offers a proven and impactful advertising strategy.
Fuchsia Homecare - Staff Recruitment Campaign
Key Points:
Campaign Focus: Staff recruitment
Location: D6 screens in Colchester
Impact: Significant surge in job enquiries
Follow-Up Action: Booked additional campaigns due to successful results
Overview:
Fuchsia Homecare, a reputable provider of homecare services, needed to recruit qualified staff to meet the growing demand for their services. To reach potential candidates effectively, they turned to JMW Media’s outdoor advertising solutions, specifically utilising D6 screens in Colchester.
The Challenge:
Recruiting skilled staff in the homecare sector is often challenging, especially in a competitive market. Fuchsia Homecare needed a way to stand out and attract the attention of potential employees who might not have been aware of the job opportunities available.
The Solution:
JMW Media crafted a targeted recruitment campaign that ran on high-visibility D6 screens in Colchester. The adverts were designed to be clear, compelling, and directly addressed potential job seekers, highlighting the benefits of working with Fuchsia Homecare and the opportunities available. The strategic placement of these screens ensured that the campaign reached a broad audience, including those actively seeking employment.
The Result:
The impact of the campaign was immediate and positive. Fuchsia Homecare experienced a notable surge in enquiries about their job offers, successfully filling many of their open positions. Encouraged by this success, they booked additional campaigns with JMW Media to continue attracting top talent and maintaining their recruitment momentum.
Why It Matters for Homecare Services and Care Homes:
This case study highlights the effectiveness of outdoor advertising in addressing staffing challenges within the homecare and care home sectors. Whether recruiting caregivers, nurses, or administrative staff, outdoor screens provide a powerful platform to reach a large pool of potential employees. The visibility and reach of JMW Media’s screens can significantly enhance recruitment efforts, making it easier to attract qualified candidates and grow your team.
Conclusion:
Fuchsia Homecare’s successful recruitment campaign demonstrates the value of outdoor advertising for homecare services and care homes. The surge in job enquiries following the campaign underscores how well-placed adverts can make a critical difference in attracting the right talent. For care providers looking to strengthen their workforce and expand their services, partnering with JMW Media offers an effective and impactful recruitment solution.
Haddon Events - Promoting Shows Across Essex
Key Points:
Campaign Growth: Expanded from individual towns to multiple areas
Increased Turnout: Significant boost in event attendance
Ongoing Partnership: Now uses JMW Media’s screens to promote all major shows in Essex year-round
Overview:
Haddon Events, a well-known organiser of fairs and shows, sought to boost attendance at their events across Essex. Initially, they began by booking outdoor screens in individual towns to promote specific upcoming shows. The success of these campaigns led them to expand their advertising efforts, eventually utilising JMW Media’s screens throughout the entire region.
The Challenge:
Haddon Events needed to increase visibility and drive attendance at their various shows across Essex. With a wide range of events catering to different audiences, the challenge was to reach the right people in the right places, ensuring strong turnout and engagement.
The Solution:
JMW Media provided a targeted outdoor advertising strategy, starting with screens in key towns across Essex. These screens were strategically placed to capture the attention of potential attendees, showcasing vibrant adverts that highlighted the unique appeal of each upcoming show. The success of these initial campaigns convinced Haddon Events to expand their reach, booking more screens in more areas to promote a broader range of events.
The Result:
The impact was clear—Haddon Events saw a substantial increase in event turnout, directly attributed to the heightened visibility provided by the screens. This success led to an ongoing partnership, with Haddon Events now using JMW Media’s screens to promote all their major shows across Essex throughout the year. The consistent presence on these screens has become a crucial component of their marketing strategy, ensuring that their events remain top of mind for potential attendees.
Why It Matters for Event Companies:
This case study illustrates how outdoor advertising can play a pivotal role in driving attendance and boosting the success of events. For event companies looking to maximise turnout and ensure their shows stand out, JMW Media’s outdoor screens offer a powerful and effective solution. By reaching potential attendees in key locations, event companies can significantly enhance their visibility and ensure their events are well-attended and successful.
Conclusion:
Haddon Events’ experience with JMW Media demonstrates the value of outdoor advertising for event companies. The ability to expand from individual towns to broader regional campaigns, and the resulting increase in event turnout, highlight the effectiveness of well-placed screens in promoting shows. For event companies aiming to grow their audience and make their events more successful, partnering with JMW Media offers a proven approach to achieving these goals.
Gilbert & Rose and Oakheart Property - Boosting Visibility and Property Sales
Key Points:
Long-Term Partnership: Advertised with JMW Media for several years
Campaign Focus: Raising local visibility and advertising properties
Impact: Enhanced brand recognition and property inquiries
Overview:
Gilbert & Rose in Southend and Oakheart Property in Colchester, both prominent estate agents in their respective areas, have utilised JMW Media’s outdoor screens for several years. Their goal has been to increase local visibility and effectively advertise properties to potential buyers in their communities.
The Challenge:
In the competitive real estate market, standing out and maintaining visibility is crucial. Both Gilbert & Rose and Oakheart Property needed a way to consistently reach potential home buyers and sellers, ensuring that their properties and services remained top of mind. They sought an advertising solution that could deliver sustained visibility and drive inquiries.
The Solution:
JMW Media provided a tailored outdoor advertising strategy that involved placing their adverts on high-visibility screens in key locations within Southend and Colchester. These screens showcased properties and promoted the estate agents’ services, effectively reaching thousands of potential clients daily. The campaigns were designed to highlight the unique selling points of featured properties, as well as the trusted reputation of the estate agents.
The Result:
Over the years, both Gilbert & Rose and Oakheart Property have seen significant benefits from their ongoing partnership with JMW Media. The increased local visibility has not only enhanced brand recognition but also driven a steady stream of property inquiries. This consistent presence in the local market has helped solidify their positions as leading estate agents in their areas.
Why It Matters for Estate Agents:
This case study underscores the importance of visibility in the real estate industry. For estate agents, outdoor advertising provides a powerful platform to showcase properties and attract potential clients. JMW Media’s screens offer a consistent and effective way to maintain a strong presence in the local market, helping estate agents to generate leads, increase inquiries, and ultimately close more sales.
Conclusion:
The success of Gilbert & Rose and Oakheart Property demonstrates the value of long-term outdoor advertising in the real estate sector. By leveraging JMW Media’s screens, these estate agents have successfully raised their profiles and attracted more clients. For estate agents looking to enhance their visibility and drive property sales, JMW Media’s outdoor advertising solutions offer a proven and effective strategy.
New Vic Theatre - Elevating Show Promotions
Key Points:
Campaign Evolution: From short-term campaigns to a yearlong commitment
Location: All screens in Newcastle-under-Lyme
Impact: Effective promotion leading to increased local attendance
Overview:
New Vic Theatre, a well-regarded cultural hub in Newcastle-under-Lyme, initially began advertising with JMW Media through short-term campaigns aimed at promoting specific shows. Impressed by the effectiveness of these campaigns in attracting local audiences, the theatre decided to expand their strategy, ultimately committing to a yearlong advertising campaign on all available screens in the area.
The Challenge:
For theatres, consistently attracting audiences to a variety of shows is a perpetual challenge. New Vic Theatre needed a reliable way to promote their diverse range of performances to the local community, ensuring steady ticket sales and strong attendance throughout the year.
The Solution:
JMW Media crafted a series of short-term outdoor advertising campaigns that targeted high-traffic areas in Newcastle-under-Lyme. These campaigns were designed to capture the attention of local residents, showcasing upcoming shows with engaging visuals and compelling messaging. The success of these initial efforts demonstrated the value of sustained visibility, leading New Vic Theatre to invest in a yearlong campaign covering all screens in the area.
The Result:
The yearlong campaign has proven to be highly effective in keeping New Vic Theatre’s shows in the public eye. The consistent presence on JMW Media’s screens has driven increased local attendance and helped the theatre build a stronger connection with the community. By continuously promoting their events, New Vic Theatre has been able to maintain high audience engagement and support for their performances.
Why It Matters for Theatres:
This case study highlights the power of outdoor advertising in the arts and entertainment sector. For theatres, maintaining visibility and regularly engaging with the local community are crucial for driving ticket sales and ensuring successful performances. JMW Media’s screens offer an impactful way to consistently promote shows, helping theatres to attract larger audiences and build lasting relationships with their patrons.
Conclusion:
New Vic Theatre’s shift from short-term campaigns to a yearlong advertising strategy underscores the effectiveness of outdoor advertising in promoting cultural events. The increased attendance and strong community engagement achieved through JMW Media’s screens demonstrate how valuable sustained visibility can be for theatres. For those looking to enhance their show promotions and connect more deeply with local audiences, JMW Media offers a proven and powerful solution.
Supporting Charities - Amplifying Awareness and Recruitment
Key Points:
Charity Partners: Renew Counselling, MHM (Mental Health Matters), and more
Campaign Focus: Awareness and recruitment
Special Support: Charity discounts provided to enhance campaign impact
Overview:
JMW Media has a long-standing commitment to supporting charities by providing impactful outdoor advertising solutions at discounted rates. Among our many charity partners, Renew Counselling and MHM (Mental Health Matters) have utilised our screens multiple times to spread awareness of their vital mental health services and recruit new counsellors.
The Challenge:
Charities often face the dual challenge of raising awareness about their services while also recruiting the right professionals to expand their support networks. Renew Counselling and MHM both needed to reach a wide audience to promote their mental health initiatives and attract qualified counsellors to join their teams.
The Solution:
JMW Media provided these charities with strategically placed outdoor advertising campaigns, tailored to their specific goals. Renew Counselling used our screens to highlight their mental health support services, ensuring that those in need knew where to turn for help. They also ran recruitment campaigns to attract skilled counsellors, crucial for expanding their reach and effectiveness. MHM similarly benefited from campaigns designed to raise awareness and support their mental health initiatives.
To further support these efforts, JMW Media offered special charity discounts, making it easier for these organisations to maximise their campaign reach and impact.
The Result:
The campaigns led to increased visibility for both Renew Counselling and MHM, driving more inquiries about their services and helping them recruit the professionals they needed. The use of outdoor screens proved to be an effective method for reaching a broad audience, including individuals who may not have been aware of the available support. The charity discounts provided by JMW Media allowed these organisations to stretch their budgets further, ensuring that their messages reached as many people as possible.
Why It Matters for Charities:
This case study showcases the value of outdoor advertising in advancing the missions of charitable organisations. For charities looking to raise awareness, recruit volunteers or staff, and connect with those in need, JMW Media offers a powerful and cost-effective platform. Our commitment to supporting charities through discounted advertising ensures that even with limited budgets, these organisations can achieve significant impact.
Conclusion:
Renew Counselling and MHM’s experiences with JMW Media highlight the effectiveness of outdoor advertising for charities. The increased awareness and successful recruitment efforts underscore how well-placed adverts can make a real difference in the community. For charities seeking to amplify their reach and make the most of their resources, partnering with JMW Media provides a proven and supportive advertising solution.